Social media for authors is an everlasting game. As a form of marketing, social media platforms can suck up all our time, yet still yield little in the shape of real relationships with readers and collaborators.
In the 5 years that I’ve been a published author, I’ve tinkered with various social media strategies. Some worked, some didn’t.
I’ve read a ton of expert guidance. Some advice fits my goals and energy, some doesn’t.
The bottom line? Here’s where you can find me on social media today!
Author page: http://facebook.com/authorcarmenamato/
Connect with me here for book sales, mystery reviews, blog posts, story excerpts, letters from readers, and other news daily on my fan page:
Detective Emilia Cruz series page: http://facebook.com/emiliacruzseries/
In addition to the latest story and book news, this page is a “holding zone” for news stories and other research that could turn into plots and/or characters in future books.
AWAKENING MACBETH relaunch group: http://facebook.com/groups/awakeningmacbeth/
After a technical fail disrupted the launch of my supernatural suspense novel last year, I created this group to boost reviews and relaunch the book in mid-June. Members get access to a free review copy of the new edition and a virtual tour of the book’s locations. Jump in!
All the rest
I belong to a number of author groups but am active in only a few, notably Mexico Writers. The forthcoming INSIDER’S GUIDE TO THE BEST OF MEXICO, of which I’m the editor, is an anthology of personal stories from group members. I also love the Mystery Readers Corner, which is a discussion-only, no-promotion group for mystery lovers.
Possibly because I’m as addicted to Photoshop as I am to Facebook, Pinterest is my happy place. I love the Design tab and can lose hours surfing through typography, packaging design, and website layouts. For readers just as addicted as me, a Pinterest button pops up every time you hover over an image on this site.
I currently maintain boards for all my books, to which I pin dreamcast suggestions, pictures of locations, and cover art. Other boards include Author Website Ideas, Press Room, Blog, Home Office Swoon, Get Fit and Stay Sharp, and Book Reviews, to name a few.
I’m tinkering with Pinterest “bookmarks;” long pins with images and excerpts from the book. The idea is for them to function like book trailers but be specific to the Pinterest platform.
This mini-blogging platform is great for making connections and researching details for the Detective Emilia Cruz series. I can find times for sunrise and sunset in Acapulco, marketing and blogging tips, who’s who in the mystery genre, and the latest academic work on the state of legal reform in Mexico. I’ve also met some great mystery authors there and interviewed them for the Mystery Ahead newsletter. I used a laugh-out-loud exchange with Dr. Andrew Chesnut as the basis for an article on bilingual humor, with his permission of course.
For the most part, I don’t expect to sell books on Twitter. While I do post links to my book sales pages on Amazon, these tweets function more as billboards than cash registers.
Some forward-thinking friends have suggested I tackle YouTube with book trailers and videos of me cooking the recipes in the back of the Detective Emilia Cruz novels.
Or reading excerpts. Maybe how-to videos about writing a mystery series. Or a “Day-in-the-Life” weekly vlog.
I’m not sure the crowded video universe needs me, but I’m open to suggestions 🙂
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I'm author Carmen Amato. I write mystery and suspense, including the Detective Emilia Cruz police series set in Acapulco. Expect risk, power, corruption. And relationships with heat. More